June 4th, 2009 Posted in blog | 1 Comment »

Bob Wood, Voice Talent
In part 1 of my “Slice of VO Life” with Voice Actor, Bob Wood, he talked about how he got his recent voice over projects and his home studio set-up (He records many of his projects as well). In part 2 he talks about his marketing strategy and the opportunities for voice talent in the San Francisco Bay Area:
TJP: Will these gigs to other VO projects?
BW: Who knows? The fact that I maintain the highest professional attitude possible and keep to my quoted time line and fix problems promptly, I would expect them to recommend me if the opportunity arises. The fact that they keep calling me tells me that I am doing something right.
TJP: What is the SF market like these days?
BW: Slow, slow and slower! The days of waiting for the phone to ring and your Agent telling you that you are booked for a great paying gig are pretty much over. You have to go out and market yourself, network and schmooze (is that a legal word?). My audition opportunities have slowed immeasurably from the past several years. That is OK with me, as I have reinvented myself in another industry entirely, but for those who live for voice work, it is a wake-up call to figure out how you fit into the VO market (your specialty, expertise, known contacts, etc) and develop a continuing marketing plan to establish yourself as the “best” in your market.
TJP: How does voice talent stay competitive and successful?
BW: It should go without saying, but those who get jobs are the ones who show up on time, work as a team member on a project (no, we are not the “star”, and show up with a positive attitude). We are discovering that producers are trying to low ball Agents these days. Everyone is looking to save money and are therefore frequently trying to find voice talent without using their Agents. That’s where keeping in contact with your clients becomes so important. Internet opportunities like voices.com or voice123.com provide many audition opportunities. I have received work from them, but usually lower paying gigs and it is a must that you have the ability to record at home or own a studio.
TJP: Any other marketing strategies”
BW: From my perspective, the market now requires talent to create work for themselves. You started a blog. Does that get you into contact with people who need talent? The talent reading this: are you performing in plays to keep on top of your craft? Have you thought about investigating corporate training requirements in your area. Yes, I am a narrator. I have no idea about character voice talent. That is another genre beyond my capabilities.
If I were still making a living primarily with my voice, I would definitely be talking to marketing guru’s and attending every event in my area to get ideas of how to market myself. In this market, if you don’t love living, eating and breathing VO, you’ll never make a living at it. If you enjoy the process (versus results) it is still an exciting way to practice your craft and make a little money in the process. It’s just harder finding jobs these days, that’s all.
Hope all this helps someone with more ideas for their perfecting or continuing this exciting field!
Thanks for your insights Bob. VOICE TALENT! Want to share your story? Email me at: info@videovoicebank.net
-Tracy Pattin