How Important is a VO Website? Insights from VO Actors
November 27th, 2009 Posted in blog
We constantly get questions about voice over websites from voice talent. Questions like, “How important is my voice over website?” “Isn’t my demo enough?” In this world where so many have a presence on the internet, personal branding is becoming key to promoting any business, product or service. And of course that includes, voice over. First I asked, top voice talent Bob Bergen how he feels about websites. (Click here to read what he said) Then I asked San Francisco voice talent, Margaret Lorenz about her eye catching website, Smarty PantsVO.com. Here’s what she had to say:
TJP: How has your site helped your career?
ML: It’s given me the momentum to take my career to the next level. Having a strong brand makes it a lot easier for me to promote my services. It gives potential clients a reason to check out my website.
TJP: How did you create the site?
ML: I worked with a branding expert to come up with the overall brand, then we came up with ideas for the graphics and worked with a website designer who created the site. Basically, we looked at my personality, my voice-over style/what jobs I get hired for, and my overall objective (which is of course to get more work.) I have a background in science and my voice style is kind of girl-next-door, so we combined the two for the website.
TJP: Who has been most impacted by your site. Agent? Producers? Casting directors?
ML: Well, it’s hard to say. I don’t really know who visits the site – although I can see that I have been getting a lot of new visitors since the site went up. I get a great response from existing clients when I hand out my business card (which matches the website) at recording sessions. I think the Smartypants name makes them laugh (and hopefully remember me for future jobs.)
If you have a website you’d like feature, we’d like to hear from you!
-Tracy Pattin
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